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20 New Logos After the Economic Downturn

Branding is becoming an increasingly important matter today, not only in the corporate world, but also in many other areas of life, including blogging. It seems that choosing a name is no longer enough. Your name needs to be associated in people's minds with an easily identifiable logo. According to the American Marketing Association (AMA), a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Before our kids could read, they would still recognize places of business we drove past. These businesses had branded their signs or logos sufficiently well that even small children recognized them immediately. I'll bet many of you had the same types of experiences with your kids, proving the effectiveness of branding.

The current economic woes have prompted some businesses to consider altering their logos. See how many of these you could still recognize if they became the new logos.

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

picture of logo

We might as well laugh about things we cannot change, huh? πŸ™‚

Several have remarked that I do not have a logo for my blog. I'm not sure what my logo should look like. For most of my visitors, the various scenes from Paris in the header are an identifying feature for ivman's blague - my special trademark. If you were designing a logo for my blog, what would it look like?

picture of Bonza mascot

Happy Bonza Bottler Day!

Today is one of the twelve we have each year. You can check out the official page set up and maintained by the family of the holiday's founder. The logo on the right is the official logo.


"We live in a world of unsatisfied desire." - Dr. Drew Conley

=^..^= =^..^=

Advertising: The science of arresting the human intelligence long enough to get money from it.

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15 Comments on “20 New Logos After the Economic Downturn”

  1. #1 Dahv
    on Feb 2nd, 2009 at 8:15 pm

    M. Loach, I would LOVE to design a logo for you πŸ™‚

  2. #2 Rohan
    on Feb 2nd, 2009 at 9:36 pm

    these are kind of lame….

  3. #3 Rob
    on Feb 2nd, 2009 at 9:54 pm

    @Dahv – If you designed a logo for me, what would you put in it? I’d enjoy seeing your creation.

  4. #4 Rob
    on Feb 2nd, 2009 at 9:55 pm

    @Rohan – Thanks for stopping by. Sorry you were disappointed. Hope you’ll return soon.

  5. #5 Dahv
    on Feb 2nd, 2009 at 10:03 pm

    I’d be glad to include anything you’d like – let me know and I can throw together a few “oranges de tΓͺte” (purposeful malapropism πŸ™‚

  6. #6 Rob
    on Feb 3rd, 2009 at 5:47 am

    @Dahv – Maybe we can do a little “brainstorming” before class tomorrow. πŸ™‚

  7. #7 Todd J
    on Feb 3rd, 2009 at 8:35 am

    Is there a way to make an IV look French? Or something to do with the Cross of Lorraine…?

  8. #8 Vikki
    on Feb 3rd, 2009 at 8:37 am

    Too bad the Bonza Bottler Day guy is already taken. I think he would be a great logo for you – except I would substitute the confetti with maybe flowers and birds. But the goofy, giddiness definitely fits you!

  9. #9 Sherry
    on Feb 3rd, 2009 at 8:58 am

    I liked this post! It’d be hilarious if those companies really did have a little fun with their logos like that. If I were creative, I’d design you a logo…I’m thinking I’d incorporate a gargoyle somehow—one with a slightly mischievous grin and a raised eyebrow – just so we’d wonder what he was up to! πŸ™‚ I also like your poll option on the side for Valentine’s Day – “No, but I’d like to.” I feel that way. πŸ™‚ I end up trying to rejoice in the love of the Lord and my family members on Valentine’s Day and hope for a valentine of my own some day! πŸ™‚ Thanks for working hard to bring us a smile and often a reason to think about something bigger than ourselves twice a week! πŸ™‚ I appreciate it. πŸ™‚

  10. #10 Sherry
    on Feb 3rd, 2009 at 9:02 am

    Sorry for the superfluous use of smileys in my comments…I guess your posts just leave me feeling good! πŸ™‚

  11. #11 Rob
    on Feb 3rd, 2009 at 9:12 am

    @Todd – Thanks for the suggestion and the link. I’ll show it to Dahv in case he does do a logo for me.

  12. #12 Rob
    on Feb 3rd, 2009 at 9:14 am

    @Vikki – I like the Bonza Bottler logo too because it’s such a happy-looking thing. I could see the flowers and birds (maybe chickadees), and thanks, I guess, that it typifies my “goofy giddiness….” :-/ πŸ˜€

  13. #13 Rob
    on Feb 3rd, 2009 at 9:17 am

    @Sherry – Don’t apologize for the smileys – I think of joyfulness when I think of you. πŸ˜€ Maybe some commercial entities will take up your suggestion that they have more fun with their corporate logos.

  14. #14 Michael
    on Feb 3rd, 2009 at 2:08 pm

    How about a pale, slightly overweight man in a loudly colored shirt with giant flowers in a chaise lounge enjoying a tall glass of something wearing dark sunglasses and a giant straw hat? Probably too literal.

    How about a superman-looking character with “IV” emblazoned on the front?

  15. #15 Rob
    on Feb 3rd, 2009 at 6:13 pm

    @Michael – The logo is supposed to be easily identifiable with me, and you know very well that neither of your suggestions bears any resemblance to me….