Branding is becoming an increasingly important matter today, not only in the corporate world, but also in many other areas of life, including blogging. It seems that choosing a name is no longer enough. Your name needs to be associated in people's minds with an easily identifiable logo. According to the American Marketing Association (AMA), a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
Before our kids could read, they would still recognize places of business we drove past. These businesses had branded their signs or logos sufficiently well that even small children recognized them immediately. I'll bet many of you had the same types of experiences with your kids, proving the effectiveness of branding.
The current economic woes have prompted some businesses to consider altering their logos. See how many of these you could still recognize if they became the new logos.
We might as well laugh about things we cannot change, huh?
Several have remarked that I do not have a logo for my blog. I'm not sure what my logo should look like. For most of my visitors, the various scenes from Paris in the header are an identifying feature for ivman's blague - my special trademark. If you were designing a logo for my blog, what would it look like?
Happy Bonza Bottler Day!
Today is one of the twelve we have each year. You can check out the official page set up and maintained by the family of the holiday's founder. The logo on the right is the official logo.
"We live in a world of unsatisfied desire." - Dr. Drew Conley
Advertising: The science of arresting the human intelligence long enough to get money from it.
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