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Posts Tagged ‘logos’

Are You into Designer Coffees?


picture of fancy coffee drinks

Anyone who knows me well knows that I enjoy a good cup of coffee, especially when shared with others. Several weeks ago my son Mark and I went out for a cuppa at Leopard Forest in beautiful downtown T.R. (Travelers Rest, for those of you not familiar with the Greenville area.) We both got a Snow Leopard, their most popular beverage blended with white chocolate, caramel, and macadamia nut. I'm sure it contained some coffee too. It was delicious, but I also realize that some fancy coffee drinks have the same caloric content as an entire meal! I figure the occasional splurge like that probably won't kill me. Actually, I most often drink my coffee black, enjoying the taste of the coffee itself without the calories and fat grams that I don't really need.

Since I normally order black coffee, I even have a hard time remembering what the difference is between a latte and a cappucino and feel like a dolt when I have to ask. I found the following picture online of the make up of various coffee drinks. I should print it out and review it for those little splurges several times a year.

picture of coffee drinks

Someone with a commercial site was kind enough to let me know that the link to the picture above was broken. I've now fixed the link, but to thank her for alerting me to the broken link, I am giving the link she provided to a similar image on her site. Thanks, Abigail!

I was surprised, though, when I stumbled across an even more detailed chart of coffee drinks. Click on the image below if you want to see a larger version of it.
Click here to continue reading this post ⇒


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20 New Logos After the Economic Downturn


Branding is becoming an increasingly important matter today, not only in the corporate world, but also in many other areas of life, including blogging. It seems that choosing a name is no longer enough. Your name needs to be associated in people's minds with an easily identifiable logo. According to the American Marketing Association (AMA), a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Before our kids could read, they would still recognize places of business we drove past. These businesses had branded their signs or logos sufficiently well that even small children recognized them immediately. I'll bet many of you had the same types of experiences with your kids, proving the effectiveness of branding.

The current economic woes have prompted some businesses to consider altering their logos. See how many of these you could still recognize if they became the new logos.

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We might as well laugh about things we cannot change, huh? 🙂

Several have remarked that I do not have a logo for my blog. I'm not sure what my logo should look like. For most of my visitors, the various scenes from Paris in the header are an identifying feature for ivman's blague - my special trademark. If you were designing a logo for my blog, what would it look like?

picture of Bonza mascot

Happy Bonza Bottler Day!

Today is one of the twelve we have each year. You can check out the official page set up and maintained by the family of the holiday's founder. The logo on the right is the official logo.

quotation...

"We live in a world of unsatisfied desire." - Dr. Drew Conley

=^..^= =^..^=
Rob

Advertising: The science of arresting the human intelligence long enough to get money from it.


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